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There are three main points to consider when thinking about SEO: Write useful content Try to get as many other websites to link to yours Use “meta tags” and “open graph markup” (this one is more geared toward developers) Point 1: Writing useful content is typically easier, but requires an ongoing commitment. The...

After recently helping a client set up their social media pages (i.e. Facebook, Twitter, Instagram, and Pinterest) I received a fair question from another client in regards to the necessity of using certain social media outlets like Pinterest. Because this is a great question, I wanted to share a few bits of wisdom in...

Here’s a tip for all of those companies out there that originally hired a graphic designer to design your company logo. Now let’s say that today you’d like to start a new, long awaited marketing campaign and you’d like to hire a new graphic designer to orchestrate the project. Way to go! You provide your new designer with...

Hey readers! Just wanted to pass along some helpful information regarding the difference between file size and resolution. Although the two terms cannot be used interchangeably – mainly because they represent two very different characteristics of a file – there are a few similarities between the two terms.   Here...

For many, the process of setting up a website theme may seem like an elusive task. Sure, setting up a website theme can prove to be a bit time consuming, but it can also be broken down into an easy to understand process.   Here’s how the typical process of setting up a website theme works: Since WordPress is an engine...

While search engine optimization is simultaneously made up of several different factors, written website content definitely plays a huge role in how search engines will view the importance and relevance of your website. The wording that is used on each of your web pages is pretty important, however your home page is...

If you spent time reading my previous post, The Importance Of A Web Presence, you may still be left with a few questions as far as what a website theme is exactly. Before I break web themes down, I’d like to first give a little bit of background information:   “After the economy’s downturn in September, 2008, many...

What I am about to tell you is not a secret at all. In fact the majority of entrepreneurs know very well that most small businesses thrive on foot traffic and word of mouth alone. These two forms of advertisement are often all a business needs in the way of advertising. However, for those businesses who do not have...